A native Angeleno, Goli Agai’s business started by stringing gems and beads together to match outfits in her closet. If necessity is the mother of invention, then anyone who has experienced Goli’s unique style understands that for her, creative jewelry design is her outlet—and for that necessity, we have G.ROCK L.A friends quickly took notice, and soon she started designing and personalizing custom pieces for them. When strangers started stopping her on the LA streets to buy bracelets off her wrist, her true business and creative calling was born.

          G.RockLA was founded in 2012 on Goli’s dining room table in West LA and has quickly grown into a couture jewelry shoppe, catering to personal clients, musicians, artists and independent boutiques across the United States.  Each G.ROCK L.A design is handcrafted with close attention to detail, utilizing a mix of semi-precious stones and beads set in a variety of metals from gold and silver and beyond.

          The G.ROCK  Collection reflects as much of Goli’s own personal style as the inspirations she finds through travel, art, and music . Her designs are edgy and timeless, meaningful yet simple.  

          A devout mother, daughter, sister & loyal friend, Goli continues to create jewelry that allows her clients to express a period of their life—allowing G.RockLA to tell a story for them. “My world completely changed when I started G.RockLA,” Goli says. “I realized my greatest passion when I started to mix the art of designing to the people I most adored.” 

          She adds, “I want people to feel confident and connected to what they wear and what their jewelry reflects. Every piece I wear is a reminder of my daughter, family and the moments that have inspired me. Making the best of my days and knowing that I will continue to create - that’s what makes me happy.”