About

                                               
A native Los Angeleno, Goli's business started by stringing gems and beads together to match outfits in her closet. Friends took quick notice, and soon she started designing and personalizing custom pieces for them. When strangers started stopping her on the LA streets to buy bracelets off her wrist, her true business and creative calling was born. G.ROCK L.A was founded in 2012 on Goli’s dining room table in West LA and has quickly grown into a custom jewelry shoppe, catering to personal clients, musicians, artists and independent boutiques across the United States.

Each G.ROCK L.A piece is handcrafted with close attention to detail. From semi precious stones and beads to gold and silver personalized jewelry, the G.ROCK L.A Collection reflects as much of Goli’s own personal style as the inspirations she finds through travel, art, music, and life. Her designs are edgy and timeless, meaningful yet simple.

“My world completely changed when I started G.ROCK L.A,” Goli says. “I realized my greatest passion when I started to mix the art of designing to the people I most adored.” A devoted mother and loyal friend, Goli continues to create jewelry that makes people happy, telling their own life story though each piece they purchase. “I want people to feel confident and connected to what they wear and what their jewelry reflects. Every piece I wear is a reminder of my daughter, family and the moments that have inspired me. Making the best of my days and knowing that I will continue to create - that’s what makes me happy.”