ABOUT US

Personalized Jewelry with Edgy L.A. Style  

Our Vision



Our business philosophy is simple: Be Kind. We believe every client is and should be treated as the most important person in the world. We believe that we should treat everyone with respect and honesty, provide everyone with the best quality for their money, and always do what is right for our customers.

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About Goli Agai

“I WANT PEOPLE TO FEEL CONFIDENT AND CONNECTED TO WHAT THEY WEAR AND WHAT THEIR JEWELRY REFLECTS. EVERY PIECE I WEAR IS A REMINDER OF MY DAUGHTER, FAMILY AND THE MOMENTS THAT HAVE INSPIRED ME. MAKING THE BEST OF MY DAYS AND KNOWING THAT I WILL CONTINUE TO CREATE - THAT’S WHAT MAKES ME HAPPY.”

A native Angeleno, Goli Agai’s business started by stringing gems and beads together to match outfits in her closet. If necessity is the mother of invention, then anyone who has experienced Goli’s unique style understands that for her, creative jewelry design is her outlet—and for that necessity, we have G.ROCK L.A. Friends quickly took notice, and soon she started designing and personalizing custom pieces for them. When strangers started stopping her on the la streets to buy bracelets off her wrist, her true business and creative calling was born.

G.ROCK L.A. was founded in 2012 on Goli’s dining room table in West LA and has quickly grown into a couture jewelry shop, catering to personal clients, musicians, artists, and independent boutiques across the United States. Each G.ROCK L.A. design is handcrafted with close attention to detail, utilizing a mix of semi-precious stones and beads set in a variety of metals from gold and silver and beyond. The G.ROCK collection reflects as much of Goli’s own personal style as the inspirations she finds through travel, art, and music. Her designs are edgy and truly timeless.

Handcrafted in Los Angeles

Each piece is made by hand in our Los Angeles studio by our own master jewelers who share our commitment to quality and passion for innovation. The process begin with CAD modeling your personalized designs, CAD proofing and Inspection and Finally creation. With a focus on quality assurance and perfect jewelry we guarantee perfectly made products.

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Made with Quality
Materials

All our pieces use the finest gold. available. We fully customize your order to say or look however you want. 

GIA Certified
Diamonds

We only use GIA Certified Diamonds. We focus on sourcing only conflict free stones to preserve the integrity of our jewelry.

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Intentionally  Designed

Personal style is the ultimate form of self-expression. At G.Rock L.A. , we think style should be fun, easy, and always developing.

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